The Power Dialogue AfricaEpisode 29
Allan Matata
CEO, ShopZetu
“Why AI Could Unlock Africa's Biggest Creative Revolution”
ShopZetu CEO Allan Matata on turning failure into a blueprint for African designers and using AI to elevate, not replace, creatives.
Released 1 December 2025
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About this conversation
In this episode of Power Dialogue Africa, we sit down with Allan Matata, CEO of ShopZetu, part of Vivo Fashion Brands , to explore one of the continent’s most compelling transformations, how a Kenyan startup is reshaping African fashion by turning its own failures into a blueprint for future designers.
Allan offers a rare, honest look into the realities of building a fashion-tech platform in Africa from supporting over 200 brands and 7,000 products to creating systems that help small designers scale sustainably.
We examine how ShopZetu uses data, AI tools and quality control frameworks to empower creators, build trust with consumers, and strengthen Africa’s identity in a global market that often overlooks it.
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